WFA Global marketer week 2019 part 24: There is not an algorithm in the world that will tell you how to innovate (26.3.2019)
Speaker: Jon Wilkins
Keywords: algorithms, algoritmit, brand marketing, brändimarkkinointi, ENG, WFA
WFA Global marketer week 2019 part 23: Brand and purpose are not the private territory of the marketer (26.3.2019)
Speaker: Raja Rajamannar
Keywords: ENG, purpose, tarkoitus, WFA
WFA Global marketer week 2019 part 22: Let’s talk about people and art (26.3.2019)
Speaker: Geoff Seeley
Keywords: brand marketing, brändimarkkinointi, ENG, WFA
WFA Global marketer week 2019 part 21: Marketing now is like running an election campaign (26.3.2019)
Speaker: Sir Martin Sorrell
Keywords: brand marketing, brändimarkkinointi, change muutos, ENG, WFA
WFA Global marketer week 2019 part 20: Advertising without trust is just noise (26.3.2019)
Speaker: Keith Weed
Keywords: advertising, mainonta, ENG, WFA
WFA Global marketer week 2019 part 19: Facebook and Google would be wise to look at their own trust data (26.3.2019)
Speaker: David Wheldon
Keywords: advertising, mainonta, brand safety, ENG, ethic, Facebook, Global Marketing Week, Google, Lisbon, responsible marketing, social media, WFA
WFA Global marketer week 2019 part 18: The breakdown of trust mirrors what's happening at the large platforms (26.3.2019)
Speaker: Terry Kawaja
Keywords: afraud, brand safety, ENG, future and trends, tulevaisuus ja trendit, Global Marketing Week, Lisbon, WFA
WFA Global marketer week 2019 part 17: Focus on the strength of the leadership (26.3.2019)
Speaker: Syl Saller
Keywords: brand marketing, brändimarkkinointi, ENG, leadership, johtaminen, WFA
WFA Global marketer week 2019 part 16: Marketing in local media (26.3.2019)
Speaker: Tom Jenen
Keywords: ENG, local media, paikallinen media, WFA
WFA Global marketer week 2019 part 15: Bridging the gap between marketing and policy (26.3.2019)
Speaker: Will Gilroy
Keywords: business challenges, haasteet, ENG, Global Marketer Week, Lisbon, policy, vastuullinen markkinointi, vastuullisuus, WFA
WFA Global marketer week 2019 part 14: WFA project reconnect (26.3.2019)
Speaker: Jon Wilkins
Keywords: brand marketing, brändimarkkinointi, ENG, marketing for minors, mainonta alaikäisille), organization, organisaatiotoiminta, WFA
WFA Global marketer week 2019 part 13: Better marketing 4 (26.3.2019)
Speaker: Paul Kemp-Robertson
Keywords: brand marketing, brand safety, brändimarkkinointi, bränditurvallisuus, content creation, ENG, ethic, etiikka, responsability, sisällöntuottaminen, trust, vastuullinen markkinointi, vastuullisuus, WFA
WFA Global marketer week 2019 part 12: Better marketing 3 (26.3.2019)
Speaker: Adrian Lovett
Keywords: ad fraud, brand safety, bränditurvallisuus, company responsibility, data, ENG, ethic, etiikka, mainonnan kohdentaminen, mainoshuijaukset, online advertising, onlinemainonta, responsability, sustainable, targeted advertising, unstereotype, vastuullinen markkinointi, WFA, yritysvastuu
WFA Global marketer week 2019 part 10: Better marketing (26.3.2019)
WFA Global marketer week 2019 part 10: Better marketing (26.3.2019)
Speaker: Belinda Smith
Keywords: ad fraud, brand safety, bränditurvallisuus, communication, viestintä, diversity, diversiteetti, ENG, ethic, etiikka, luottamus, mainoshuijaukset, media, mediasuhteet, media relationship, trust, vastuullisuus, WFA
WFA Global marketer week 2019 part 9: Highlights from Lisbon 2 (26.3.2019)
Speaker: Belinda Smith
Keywords: ENG, future of marketing, Global Marketing Week, Lisbon, WFA
WFA Global marketer week 2019 part 8: Highlights from Lisbon (26.3.2019)
Keywords: ENG, WFA
WFA Global marketer week 2019 part 7: Advertising is what's wrong with the web (26.3.2019)
Speakers: Sara Martins de Oliveira, Blake Cahill, Cate Moore, Mikko Kotila
Keywords: digital marketing, digitaalinen markkinointi, ENG, online advertising, onlinemainonta, WFA
WFA Global marketer week 2019 part 6: A view of tomorrow (26.3.2019)
WFA Global marketer week 2019 part 6: A view of tomorrow (26.3.2019)
Speaker: Keith Weed
Keywords: brand marketing, brändimarkkinointi, change, muutos, company responsibility, ENG, online advertising, onlinemainonta, sustainable, yritysvastuu, WFA
WFA Global marketer week 2019 part 5: The same, but different (26.3.2019)
Speaker: Taide Guajardo
Keywords: brand marketing, brändimarkkinointi, ENG, WFA
WFA Global marketer week 2019 part 4: The real trends in marketing (26.3.2019)
Speaker: Terry Kawaja
Keywords: D2C, direct-to-consumer, data, data privacy, henkilötietojen käsittely, ENG, future and trends, tulevaisuus ja trendit, WFA