With the evolving digital landscape as third-party cookies phase out, we will addresses the challenges posed by new privacy regulations and the need for businesses to adapt. Key strategies include leveraging first-party data, exploring alternative identifiers and maintaining transparency while reducing complexity. We will show how innovative marketing approaches can keep customers engagement high and build trust. We will also highlight the importance of staying agile and informed to successfully navigate the uncertainties of a cookieless future.
Keywords: Adform, cookies, evästeet
Partner: Adform
With Millenials and Gen Z increasingly viewing linear TV as an old-fashion medium of their forefathers, brands and technology vendors have had to revolutionize the way they engage with consumers when it comes to TV Advertising. Join us into a deep dive into the historical development of this exciting and fast-changing advertising medium, along with a look at what the future holds!
Keywords: Adform, CTV Advertising, TV-mainonta
Haaga-Helian oppilaille pidetty luento dataohjautuvasta markkinoinnista.
Avainsanat: data, markkinointi
Kumppani: Mertanen & Analytics Associates.
The digital advertising world is undergoing a seismic shift. As the movement to minimize the industry’s impact on the environment grows stronger, new data, insights and actions are emerging that promise to accelerate the transition to a cleaner ecosystem while enhancing campaign performance.
Join our session to explore the challenges and opportunities in transitioning to a sustainable advertising landscape. We'll dive into the latest emissions data and share valuable insights into sustainable advertising practices. Featuring a case study from Vodafone Germany in collaboration with Adform, we will demonstrate practical implementations and successful results. This session will provide clear strategies for creating impactful advertising campaigns that can reduce your overall carbon emissions.
Keywords: Adform, Sustainable Advertising
Partner: Adform
Presentation at MeasureSummit 2024 by Petri Mertanen, Mertanen & Analytics Associates.
Keywords: digital analytics, AI, advanced modelling
Partner: Mertanen Analytics Associates
We will go through what Retail Media is, why it is called the 3rd wave of advertising and how it represents a big opportunity for retailers to digitally transform the way they work with their suppliers
Keywords: Adform, retail media
Partner: Adform
Keywords: Adform, evästeet, cookies, yksityisyys
The fourth session focuses on creating and executing programmatically purchased campaigns in a cookieless environment. The webinar will cover topics such as data protection requirements, first-party identifier collection, and campaign performance reporting. Speakers include Platform Solutions Consultant Adam Eldridge and Account Manager Ville Virkkunen
Keywords: Adform, cookies, evästeet, ID fusion
Partner: Adform
Kolmas sessio on teknisempi läpikäynti 1. osapuolen ID:istä ja ID Fusionista ja datan liikkumisesta eri osapuolten välillä. Kuuntelemalla tämän, ymmärrät tarkemmin, miten 1. osapuolen ID:t ja ID Fusion toimivat teknisellä tasolla ja kuinka näitä tunnisteita voi kerätä mainostajien sivuilta sivustoseurannan avulla. Puhujina Senior Platform Solutions Consultant Jani Lahtinen, sekä Account Manager Ville Virkkunen.
Avainsanat: Adform, 1st party ID, ID Fusion
Kumppani: Adform
In the second session, we will explore options for adapting to the removal of third-party cookies. How can you prepare and operate in programmatic buying with ID Fusion as your ally? The goal of the webinar is to learn alternative ways to operate and gain an understanding of how ID Fusion supports programmatic buying after the removal of third-party cookies. Speakers: Platform Solutions Consultant Adam Eldridge and Account Director Juuli Pelkonen
Keywords: Adform, cookies
Partner: Adfrom
Ensimmäinen sessio on aloittelijaystävällinen läpikäynti siitä, miten evästeet, eri selaimet ja yksityisyydensuoja toimivat mainosympäristössä. Kuuntelemalla tämän webinaarin opit perusteet eri evästetyypeistä ja selaimista, sekä kartutat ymmärrystä yksityisyyskäytäntöjen vaikutuksista mainonnassa. Puhujina Senior Platform Solutions Consultant Jani Lahtinen, sekä Account Director Juuli Pelkonen.
Avainsanat: Adform, evästeet, cookies, yksityisyys, gdpr, google
Kumppani: Adform