B2B Idea and case day (14.10.2021)

This recording is case study rich and very practical course on B2B marketing. You will be introduced how to do more focused and lead generating B2B marketing. You will obtain an understanding of the characteristics of modern business to business (B2B) marketing. The aim is to give you inspirations though different b2b marketing case studies.

Speaker: Cecilia Francolí Belinchón, Laura Pääkkönen, Leila Mojtahedi

Keywords: b2b, b2b marketing