Welcome to the webinar!
The Revolution in CTV Advertising: How Generational Changes in TV Habits has Transformed TV Advertising
With Millenials and Gen Z increasingly viewing linear TV as an old-fashion medium of their forefathers, brands and technology vendors have had to revolutionize the way they engage with consumers when it comes to TV Advertising. Join us into a deep dive into the historical development of this exciting and fast-changing advertising medium, along with a look at what the future holds! The webinar is in English.
William Jones - Senior Director, Advanced TV and Omnichannel Activation (Speaker)
Lucas Jakobsson - Senior Omnichannel Activation and Supply Manager (Host)
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Duration 34 mins.
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