Welcome to the webinar!
The Cookie Rollercoaster: How to navigate the uncertainties of a cookieless future
With the evolving digital landscape as third-party cookies phase out, we will addresses the challenges posed by new privacy regulations and the need for businesses to adapt. Key strategies include leveraging first-party data, exploring alternative identifiers and maintaining transparency while reducing complexity. We will show how innovative marketing approaches can keep customers engagement high and build trust. We will also highlight the importance of staying agile and informed to successfully navigate the uncertainties of a cookieless future. The recording is in English.
Andreas Sierts - Vice President, Platform Products (Speaker)
Sari Alakurtti - Platform Solutions Consultant (Host)
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Duration 32 mins.
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