Responsible AI for Marketers: What, Why and How? (9.9.2025)

Responsible AI for Marketers: What It Means, Why It Matters, and How to Get It Right Agenda:

• How AI is being used in marketing, media & e-commerce today (with examples across creative, research/insights, media optimisation, and more)
• Legal, ethical and reputational risks to be aware of (including IP, privacy, bias, regulatory, transparency, and consumer trust)
• Real-life examples of AI missteps in marketing (and what we can learn from them)
• How to use AI responsibly in practice (including practical tools, questions to ask AI vendors and agencies, and common pitfalls to avoid)
• Key takeaways for cross-functional teams (marketing, legal, privacy, procurement)

Speaker: Laura Holden, Bonsai Blue Consulting Ltd

Keywords: AI, artificial intelligence, responsible, law, legal, governance, lawyer, privacy, e-commerce, media, laki, juridiikka, tekoäly, vastuullisuus