From digital transformation to brand transformation (23.3.2023)

In recent years marketers around the world have focused almost all their energy on digital transformation resulting in extensive fragmentation of communication. The time is now ripe for a shift in focus.

Kapero will present a way forward based on challenges and insights from real cases from major Nordic advertisers.

Some areas that will be covered: Brand vs tactical, content vs media and organisation vs budget. And as a cherry on the top; how to understand the role of Google in all this.

Speakers: Peter Lundberg, Kaj Johansson

Keywords: brand, budget, content, digital marketing, digital transformation, Google, media, tactical