WFA: AI Knowledge Spotlight: Managing risk when choosing AI tools (25.11.2025)

This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.

How can brands embrace the opportunities of AI in marketing while safeguarding against reputational, legal, and ethical risks, including those linked to third-party tools and partners?

In this webinar, Laura Holden, Founder of Responsible AI consultancy Bonsai, will share practical insights into where risks can emerge when selecting AI tools, what their implications may be, and how brands can mitigate them. She will also present a strategic framework for assessing AI vendors to help you conduct effective due diligence, make informed tooling decisions and build trust and accountability across your AI supply chains.