Kurssi: Unboxing Modern Brand Building in the Creator Era | Marketing Finland Academy

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    Unboxing Modern Brand Building in the Creator Era - Lessons from Effie Europe winners

    In the creator era, brands are producing more content than ever, making marketing effectiveness more critical than ever before. CMOs and marketing leaders face a key question: How do you build a brand that stands out and truly connects in a fragmented media and creative landscape? For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space. 

    Key Learning Outcomes

    • Discover the three pillars of award-winning brand building Learn how to deliver unmissable branding, strategic creator partnerships, and coherence across channels. 

    • See how top brands are thriving in the creator economy Real-world case studies from Magnum, Virgin Media O2, Old Spice and many more.

    • Get actionable insights and inspiration Learn how Effie winners build better campaigns and why brands that nurture long term agency partnerships are twice as likely to win.

    This webinar is especially valuable for:

    • CMOs and marketing leaders

    • Creative agency teams

    • Creator / influencer marketing leads

    The webinar is English speaking.

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