WFA Global Marketer Week 2022 in Athens: Taking a stand (7.4.2022)

Many brands claim a people-first approach. But what are the risks and rewrds in trying to put people and purpose before profit? In this session we explore creativity driving brand activism; what this means for the future of our industry and our planet. 

Speaker: Paul Kemp-Robertson

Keywords: asiakaskeskeinen markkinointi, brand purpose, company responsibility, customer experience, asiakaskokemus, customer insight, customer understanding, asiakasymmärrys, global marketer week, purpose, tarkoitus, sustainable, yritysvastuu, WFA