Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Speaker: Matt Beswick
Keywords: SEO, Search Engine Optimisation, Search Engine Optimization, hakukoneoptimointi
Knight and advertising industry legend, Sir John Hegarty returns to the WFA stage. Sharing in his own inimitable way on how to address the creativity challeges of an industry, which has slipped from seduction to stalking: rediscovering the power of truth.
Speaker: Sir John Hegarty
Keywords: creativity, luovuus, Global Marketer Week, WFA
Boasting 800+ participants, Global Marketer Week returned in April, 2022 with four live days of inspiration, discovery and learning. The industry's brightest minds gathered in Athens for unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic.
Speakers: Rupen Desai, Solitaire Townsend, Taide Guajardo, Jonathan Hall
Keywords: company responsibility, Global Marketer Week, sustainability, sustainable, sustainable, yritysvastuu, WFA
Many brands claim a people-first approach. But what are the risks and rewrds in trying to put people and purpose before profit? In this session we explore creativity driving brand activism; what this means for the future of our industry and our planet.
Speaker: Paul Kemp-Robertson
Keywords: asiakaskeskeinen markkinointi, brand purpose, company responsibility, customer experience, asiakaskokemus, customer insight, customer understanding, asiakasymmärrys, global marketer week, purpose, tarkoitus, sustainable, yritysvastuu, WFA
Media scientist, Professor and Founder & CEO of Amplified Intelligence Karen Nelson-Field, will share on why our methods of measuring media and marketing need urgent attention and how to go about it.
Speaker: Karen Nelson-Field
Keywords: Global Marketer Week, marketing measurement, measurement, measuring, media, mediamittaus, WFA
David Jones, founder of Brandtech Group, will help us explore the Metaverse, explaining why it has broken previous hype records, and how the opportunities for brands may not be quite what you think.
Speaker: David Jones, Founder, Brandtech Group
Keywords: Global Marketer Week, metaverse, metaversumi, WFA
Mastercard's CMCO, WFA President and best-selling author, Raja Rajamannar will share on paradigm shift of our industry is facing; the new models to explore and the platforms and technologies marketing should adopt, adapt or avoid.
Speaker: Raja Rajamannar
Keywords: Global Marketer Week, marketing technology, markkinointiteknologia, WFA
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers
In this session, we looked at what brands are already doing in the Metaverse, how they are succeeding, and what trends are driving their expanded engagement in this space.
Speaker: Justin Peyton
Keywords: digital marketing, digitaalinen markkinointi, eStrategy, eStrategia, global marketing strategy, marketing strategy, markkinointistrategia, marketing technology, markkinointiteknologia, metaverse, WFA
WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.
Speakers: Stephan Loerke, David Porter, Ranji David, Pratik Thakar, Silas Lewis-Meilus
Keywords: leadership, johtaminen
A closer look at the latest regulatory trends to restrict marketing to children around the world.
Speakers: Rebecca Allén, Will Gilroy
Keywords: kids, lapsille, marketing regulation, regulation, vastuullinen markkinointi, vastuullisuus
Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.
Speaker: Christoph Dölitzsch
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
Speakers: Ari Paparo, Gerry D’Angelo, Matt Green, Hanne van de Ven
Keywords: digital media, WFA
Speaker: David Wheldon, Raja Rajamannar
Keywords: better marketing, marketing technology, markkinoinnin teknologiat
In this webinar, Will Gilroy and Rebecka Allén present the latest regulatory developments that may fundamentally impact food and beverage companies’ ability to connect with consumers in key markets around the globe.
Topics covered:
- From the “Chilean model” to tobacco-style restrictions: will we see a spread of HFSS sales bans to minors?
- From children to minors to complete ad bans: How regulators are now looking to restrict marketing to adults;
- A deep dive into some key markets, including Mexico, Argentina, UK, Spain, France and India;
- Self-regulation on the line: how companies must raise the bar to ensure SR meets societal expectations.
Speakers: Will Gilroy, Rebecka Allén
Keywords: elintarvikemainonta, ENG, future and trends, global marketing, juridiikka, lainsäädäntö, laki, law, trendit, tulevaisuus
This interactive webinar features Anheuser-Busch InBev (draftLine), The Observatory International and WFA discussing global trends in creative in-housing.
Speakers: Rob Foster, Tracy Stallard
Keywords: agency management, creativity, ENG, in-housing, luovuus, organization, organisaatiotoiminta, trendit, tulevaisuus
In this webinar, Kantar shares insight from their new research around attitudes to offline and online media environments.
Media Reactions is the first evaluation of a selection of global media channels and brands among consumers and marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnoses to understand the impact different platforms have on ads and your brands.
Speaker: Duncan Southgate
Keywords: brand safety, bränditurvallisuus, ENG, luovuus, market research, marketing channels, markkinointikanavat, markkinatutkimus, trendit, tulevaisuus
After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics?
In this webinar, Tom Standage, Deputy Editor of The Economist, offers an hour-long predictive look to the year ahead, drawn from “The World In 2021”, The Economist's the annual forecast of the events and trends that will shape 2021.
Speaker: Tom Standage
Keywords: 2021, ENG, future, tendit, trends, tulevaisuus, economist
This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.
Independent research agency 2CV, presents the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.
Speakers: Syl Saller, Ivan Pollard, Sabine Cronick, Michael Murphy, Rob Dreblow
Keywords: CMO, ENG, Future and trends, leadership, markkinoinnin johtaminen, markkinointijohtaja, tulevaisuus ja trendit
Speaker: Catherine Armitage, Jan Morten Drange, Laureline Frossard
Keywords: data privacy, henkilötietojen käsittely, ENG, eprivacy, GDPR, marketing regulation, markkinoinnin lainsäädäntö, online advertising, onlinemainonta, WFA
Speakers: Laura Forcetti, Hanne van de Ven, Melanie Chevalier, Stephen McMahon
Keywords: creativity, global marketing, kansainvälinen markkinointi, local marketing, lokaali markkinointi, luovuus, transcreation, WFA