Where do great ads thrive? (13.10.2020)

In this webinar, Kantar shares insight from their new research around attitudes to offline and online media environments.

Media Reactions is the first evaluation of a selection of global media channels and brands among consumers and marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnoses to understand the impact different platforms have on ads and your brands.

Speaker: Duncan Southgate

Keywords: brand safety, bränditurvallisuus, ENG, luovuus, market research, marketing channels, markkinointikanavat, markkinatutkimus, trendit, tulevaisuus