WFA Global Marketer Week 2022 in Athens: New marketing, new metrics (7.4.2022)

Media scientist, Professor and Founder & CEO of Amplified Intelligence Karen Nelson-Field, will share on why our methods of measuring media and marketing need urgent attention and how to go about it.

Speaker: Karen Nelson-Field

Keywords: Global Marketer Week, marketing measurement, measurement, measuring, media, mediamittaus, WFA