WFA Global Marketer Week 2022 in Athens: The business of creativity (7.4.2022)

Knight and advertising industry legend, Sir John Hegarty returns to the WFA stage. Sharing in his own inimitable way on how to address the creativity challeges of an industry, which has slipped from seduction to stalking: rediscovering the power of truth.

Speaker: Sir John Hegarty

Keywords: creativity, luovuus, Global Marketer Week, WFA