Strategic Storytelling (16.2.2022)

This webinar will focus on why stories are often the most effective form of marketing and how to use them to that end.

What makes stories more effective at changing people’s minds than rational argument?

What is narrative thinking and how can I use it?

What is a narrative platform and how does it make stories more effective?

What companies have been using storytelling as a key component of their marketing efforts, and what results are they getting?

Speakers: Frank Rose, Väinö Leskinen 

Keywords: narrative, storytelling