What is your brand doing in a cookieless world? (22.4.2021)

Explorer, Safari, Firefox, and now Chrome. The giant Google has announced the scheduled end of third party cookies from its browser by 2022. Advertisers are already grinding their teeth: with Chrome covering 60% of the online advertising market, it will soon be impossible to collect data via third-party cookies.

Speaker: Gilles Lenaerts

Keywords: cookies, data, ensimmäisen osapuolen data, evästeet, first party data, kolmannen osapuolen data, Qualifio, third-party data