Marketing Psychology ABC (21.4.2021)

Have you ever wondered why you buy one product over another or why you react to advertising? People as buyers are irrational and your decisions are motivated by a number of factors. Marketing psychology anticipates buyer behavior by understanding our cognitive biases. This course helps you to understand human behavior and how consumer behavior can be influenced by a range of factors. You will be introduced to marketing psychology basic and get tools to affect people’s decision making.

Speaker: Professor Markus Kivikangas, Steinheide

Keywords: exclude-tag, kuluttajakäyttäytyminen, marketing psychology, markkinoinnin psykologia, markkinointipsykologia