The evolution of digital standards (22.4.2020)

The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations - a key way to address several of the issues represented in the WFA Media Charter.

Watch this webinar with George Ivie, CEO, MRC to hear about how digital standards within areas such as viewability, ad fraud and brand safety are evolving.

The webinar will also focus on how verification vendors and platforms are meeting (or not meeting) MRC’s high standards and accreditations, and what this means for clients.

Speaker: George Ivie

Keywords: ad fraud, brand safety, bränditurvallisuus, digital standards, eettisyys, ENG, media, mediasuhteet