Rik Haslam: Why Purpose is bigger than brand (30.1.2020)

For purpose to be truly effective it must not be used as a marketing tool alone. Instead for purpose to be transformational and to drive long-term value it needs to embraced by the CEO and used as the core strategic foundation that drives every important business decision.

Speaker: Rik Haslam

Keywords: brand marketing, brändimarkkinointi, change, ENG, future and trends, merkityksellisyys, merkitys, muutos, company responsibility, organization, purpose, sustainable, tulevaisuus ja trendit, vastuullinen markkinointi, vastuullisuus