How advertising lost sight of creativity and what to do about it (2.4.2020)

A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.

Speaker: Orlando Wood, Rob Dreblow, Joel Gan An-Le

Keywords: creativity, luovuus, ENG, innovation, innovaatio, WFA