The case for greater diversity and inclusion in marketing (12.5.2020)

There is a growing perception within society that advertising is falling short on its ability to be inclusive. According to an IPSOS study, despite some progress in recent years, 72% of respondents felt most advertising does not reflect the world around them. 63% claimed they don’t see themselves represented in most advertising, and 60% say they don’t see their community of friends, family, and acquaintances represented accurately.

Speaker: Stephan Loerke, Belinda Smith, Jodi Harris, Jerry Daykin, Grainne Wafer

Keywords: diversity, diversiteetti, WFA