WFA: In-housing 101 (15.10.2024)

Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence. This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the answer, we will demonstrate the ways to build internal capability while maintaining effective agency relationships.

Presenter: Leonardo Oliveira, MediaSense, Digital Strategy Director, London