WFA: Sponsorship Measurement 101 (24.10.2024)

Gain the insights you need to assess both new and renewing sponsorship opportunities. Learn how to measure the success of your sponsorship initiatives with key metrics and strategies. This session will also cover how to create a strong property data strategy to enhance your activation efforts and maximize the impact and ROI of your sponsorships.

Presenter: Ian Malcolm, President and CEO, Lumency Inc.