WFA: Media Measurement 101 (14.11.2024)

Measurement is one of the key challenges for modern-day marketers, with ever-increasing pressure to show value beyond just impressions and clicks. In a cookieless world there’s an opportunity to combine measurement methodologies to create more tailored measurement strategies, but with this opportunity brings challenges. This session will present best practice guidance on how to measure the impact of media against business outcomes by showcasing real-life measurement frameworks that are in-place at some of the world’s leading advertisers.

Presenter: Jack Shearring, MediaSense, Head of Transformation, London