WFA: Media agency contract (18.10.2024)

FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency, including special focus on terms required to manage contracts in China.  This webinar will explore the issues advertisers may encounter, that need outlining formally in contracts, will provide best practice guidance on improving terms and ensuring maximum protection and clarity for advertisers.  This will be a useful session in enhancing understanding of obligations for any advertiser that touches the media agency relationship, regardless of whether they have input into contract content.

Presenter: Dale Garvie Managing Director FirmDecisions APAC &  Jocelyn Wang Director FirmDecisions China