WFA: Reflections on 2024: Inclusion, Innovation, and the Future of Marketing (20.11.2024)

As 2024 comes to a close, we find ourselves at the intersection of reflection and anticipation, looking back on an eventful year in marketing while preparing for the future.

This year, the industry experienced shifts, fuelled by the climbdown on inclusion and for some a renewed focus, continuous innovations in AI, a steadfastness on creative excellence, and the resurgence of humor in brand messaging, and much, much more! Together, these elements shaped the marketing landscape.Join us for a lookback session in partnership with Creative Equals to explore how brands and businesses responded to these shifts and what we can learn to guide us into 2025 where inclusivity, innovation, creativity and effectiveness will continue to form the pillars of successful marketing.