WFA: Brands and Politics: Navigating culture and politics in a divided world (5.2.2025)

Focus of this session: The line between brands and the society they operate in has dissolved. Political pressure is inevitable and according to Edelman research 8 in 10 see brands as political.

Today, consumers are expressing their politics – and their power – through brand choices, contributing to a new normal that is opening brands up to exposure they cannot avoid.

This session will explore the intersection of culture and politics and how brands can prepare for, and navigate, politics in a divided world.