WFA: Sustainable Marketing 2030: Creativity into Action (14.1.2025)
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Join WFA and Kantar for a deep dive into the role of creativity in sustainable transformation for the marketing industry.
For marketing to be compatible with a sustainable future, we must leverage our creativity and storytelling power to help take consumers and our internal functional counterparts on the sustainable transformation journey.
In this one-hour webinar, we will give an overview of the Three Principles for progress from WFA and Kantar’s new Creativity into Action Playbook launching in January 2025. As one of the five levers of the Circular Marketing and Growth framework from Sustainable Marketing 2030, Creativity into Action paints a picture of how brands can shift from sustainability as a separate communication strategy to sustainability communications grounded in action.
Presenters: Ozlem Senturk, Kantar; Michelle McEvoy, WFA; Ketan Mohile, Vodafone; James Prentice, Arla Foods