WFA: More effective B2B influencer marketing (19.2.2025)

As we enter 2025, the marketing landscape continues its rapid evolution, becoming more data-driven than ever. With digital media dominating, every consumer interaction leaves a data footprint, offering brands real-time perspectives to refine media buying. Success now requires marketers to not only connect with humans but also master the algorithms shaping their decisions.

Brainlabs, a global digital-first media agency and our guests for this session, will take participants through their approach to the buying journey, tapping into real behavioural signals to determine where and how to make the biggest impact.

Speakers: Penelope Siraj (Senior Partner, Planning) and Chloe North (Influencer Director), Brainlabs