WFA: Major multinationals identify six key IP risks of GenAI in marketing (2025)

Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights options open to advertisers to create safe spaces for GenAI use.

Keywords: tekoäly, AI, generatiivinen tekoäly, artificial intelligence, generative ai, risk management, chat gpt, notebook lm, midjourney, dall-e