WFA: Regional WFA-IARD Webinar for APAC (6.2.2025)

Over the past 10 years, WFA and IARD have closely collaborated to develop new responsibility standards for online alcohol advertising, supporting the UN's goals to reduce harmful alcohol consumption. As a result of this cooperation, and with the backing of major social media platforms, advertisers have gained better tools to ensure their ads reach only adult audiences, whether on social media, the open web, or through influencer partnerships.

Despite these efforts, governments and public health advocates worldwide are calling for alcohol advertising bans and dismissing self-regulation efforts as ineffective. Some parts of the World Health Organization (WHO) promote the concept of "no safe level of alcohol consumption," and the Global Alcohol Action Plan 2022-2030 (GAAP) calls for alcohol brands to "refrain from promoting consumption" altogether.

Keywords: WFA, IARD, Alcohol advertising, Self-regulation, UN goals ,Social media, Public health, WHO