WFA: Growing a global brand in local soil (17.4.2025)
Marketing Finland Academy
WFA: Growing a global brand in local soil (17.4.2025)
Kategoria
Tulevat koulutukset
Focus of the session: Growing a global brand in local soil
How do brands typically grow, and how can creative stay true to the essence of a product? Every message should serve the brand and its purpose. But when expanding into non-native markets, how can brands build an identity that resonates locally while staying authentic?
This module will provide:
- Understanding global brand identity
- Aligning creativity with product essence
- Building local relevance and authenticity
- Case studies and best practices in APAC
Presenter: Irene Joshy, Head of Creative, Insights, Kantar Asia & Australia