WFA: Trends and Tactics in Generative AI for Marketing Professionals (14.5.2025)

According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks.

To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its Knowledge Spotlight webinar series to focus on AI. In partnership with handpicked experts, the sessions will aim to equip marketing, legal and policy professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.