WFA: The Future of Search: Staying Visible in an AI-First World (15.1.2026)

Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.

In this webinar, we’ll unpack what’s actually changing across traditional search and AI-led experiences, what it means for visibility and demand generation, and where brands should focus their efforts. You’ll leave with a practical checklist to protect performance, spot new opportunities, and align content, technical SEO, and digital PR to stay discoverable as the landscape evolves.

Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush