Marketing Finland Academy

WFA: From culture to commerce - innovating the path from belief to basket (26.2.2026)
Kategoria Tulevat koulutukset

In today’s fragmented attention economy, culture isn’t just a backdrop – it’s a powerful engine of commerce. It shapes what people believe, how they behave, and ultimately, what they buy.

In this webinar, strategy leads from APAC Media at Dentsu will introduce their voluntary, research-backed framework that shows how marketers can harness culture not just to spot trends, but to drive both perception and revenue. They will explore how the most effective brands operate at the intersection of belief and behaviour, turning cultural signals into meaningful commercial impact – from buzz to basket, feed to cart, and “For You” to follow-through. 

 

Presenter: Strategy leads from APAC Media at Dentsu   

Itserekisteröityminen (Opiskelija)
Itserekisteröityminen (Opiskelija)
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