WFA: Measuring Effectiveness: Understanding Content & Digital PR Performance to Maximise ROI (18.3.2026)

AI is changing how people discover brands - and how visibility is delivered. When answers happen directly in search results and AI experiences, influence doesn’t always show up as a neat, last-click session. That makes it harder (and more important) to prove what content and digital PR are really contributing, especially when budgets are under scrutiny.

Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush