Unboxing Modern Brand Building in the Creator Era (19.3.2026)

Unboxing Modern Brand Building in the Creator Era - Lessons from Effie Europe winners In the creator era, brands are producing more content than ever, making marketing effectiveness more critical than ever before. CMOs and marketing leaders face a key question: How do you build a brand that stands out and truly connects in a fragmented media and creative landscape? For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space.

Avainsanat: creativity, leaders, contests, Effie, competition, big brands

Kouluttajat: Vera Sidlova ja Ecem Erdem, Kantar