AI is transforming agencies—and exposing weaknesses already there (23.9.2026)

AI is rapidly reshaping the agency business – from business models and profitability to the way agencies operate.

In this webinar, Charley Stoney, CEO of EACA, explores how AI is transforming the agency landscape across Europe and what it means for the future of the industry. Philippe Brunot from Furious Squad then takes a practical look at agency profitability, revealing the hidden margin traps that can turn seemingly profitable projects into unprofitable ones – and why AI may amplify existing weaknesses rather than fix them.

Combining European industry insights, real-world observations and practical recommendations, the webinar is designed especially for agency leaders and professionals interested in navigating the future of the agency business.

The webinar will be held in English.

Speakers: Charley Stoney, CEO of EACA and Philippe Brunot from Furious Squad

Keywords: AI, tekoäly, agency, toimistot, viestintä, communication