WFA: Media Agency MSAs: What's changed, and what matters most right now? (11.9.2025)

WFA Media Forum brings together The Quarterback, Ebiquity and FirmDecisions for a unique session to update and upskill teams ahead of media agency MSA negotiation season.

In 2025, the WFA Media Forum has published two important guides for media agency MSAs:

• Appointing Media Agency Networks on a Global or Multinational Basis (with The Quarterback)
• Media Agency MSA Transparency (with Ebiquity & FirmDecisions)

With negotiation season approaching for many WFA members, we’re bringing together the co-authors of both reports for a single, high-value session. They’ll share their latest insights and highlight the key topics shaping this year’s negotiations: expect a focus on Principal Media, Audit Rights, AI, and the evolving media landscape in China.