Cross-media measurement (28.10.2026)

Digital advertising is increasingly fragmented across a growing number of channels and platforms. At the same time, it is becoming harder for advertisers to understand how many people their advertising actually reaches, where audiences overlap across channels, and where genuinely new, incremental reach is generated.

This webinar explores the importance of independent digital cross-media measurement for advertisers. Cross-media measurement helps identify overlapping audiences across different channels, determine true deduplicated reach, and understand how much incremental reach each media channel delivers – and at what cost.

Speaker: Juha Ourila, AudienceProject