Marketing Finland Academy

Kouluttajat: Marko Saarinen, Matti Airas

Avainsanat: activation marketing, aktivointimarkkinointi, brand marketing, brändimarkkinointi, FIN, future and trends, tulevaisuus ja trendit, modern marketing, moderni markkinointi

Kouluttaja: Riikka-Maria Lemminki

Avainsanat: audio search, äänihaku, audiohaku, change, muutos, FIN, future and trends, tulevaisuus ja trendit, influencer marketing, vaikuttajamarkkinointi, interactive marketing, interaktiivinen markkinointi, sales funnel, myyntiputki

Kouluttaja: Pia Lähteenmäki

Avainsanat: brand building, brändin rakentaminen, content marketing, sisältömarkkinointi, creativity, luovuus, FIN, future and trends, tulevaisuus ja trendit

Kouluttaja: Kai Virtanen

Keywords: anticipation, ennakointi, change, muutos, FIN, future and trends, tulevaisuus ja trendit

Kouluttajat: Heikki Nuutinen, Martti Korpijaakko

Avainsanat: company responsibility, FIN, future and trends, tulevaisuus ja trendit, sustainable, yritysvastuu

Mitkä ovat hakukoneoptimoinnin trendit vuodelle 2021 ja miten uudet algoritmimuutokset vaikuttavat hakukoneoptimointiin? Tässä webinaarissa otetaan katse kohti tulevaa vuotta ja tutustutaan teknologian ja SEO:n uusimpiin trendeihin.

Kouluttaja: Hermanni Nurila

Avainsanat: BERT, Digital marketing, digitaalinen markkinointi, feature snippets, FIN, Future and trends, tulevaisuus ja trendit, Rich Snippets, Search Engine Optimization, SEM, SEO, hakukoneoptimointi, SERP

Conversations on the changing landscape of storytelling with an award-winning VR-director Mika Johnson from Frame Rate Oy.

Mika Johnson is a multimedia artist interested in dream-like narratives, mythos, ritual, and biodiversity. While his concentration is designing VR experiences and multimedia installations, Johnson also directs fiction and documentary projects. His first VR project, VRwandlung, is a virtual reality adaptation of Franz Kafka's The Metamorphosis, which was featured in Stern Magazine and The Economist. The project also traveled to over 50 cities, worldwide. Johnson’s present projects include The Infinite Library, which reimagines the library through a traveling installation, and The Republic of Dreams: a multimedia project which adapts the work of Bruno Schulz, using video, illustrations, an online interactive map, and sonic experiences. Long-term projects include The Amerikans - a web series featuring 15 short documentaries - and his 2020 debut feature - Confessions of a Box Man - which is the first part in a trilogy.

Speaker: Mika Johnson

Keywords: AR ja MR teknologiat, audio, multimedia, video, VR, XR

David Jones, founder of Brandtech Group, will help us explore the Metaverse, explaining why it has broken previous hype records, and how the opportunities for brands may not be quite what you think.

Speaker: David Jones, Founder, Brandtech Group

Keywords: Global Marketer Week, metaverse, metaversumi, WFA

Mastercard's CMCO, WFA President and best-selling author, Raja Rajamannar will share on paradigm shift of our industry is facing; the new models to explore and the platforms and technologies marketing should adopt, adapt or avoid.

Speaker: Raja Rajamannar

Keywords: Global Marketer Week, marketing technology, markkinointiteknologia, WFA

As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers

In this session, we looked at what brands are already doing in the Metaverse, how they are succeeding, and what trends are driving their expanded engagement in this space.

Speaker: Justin Peyton

Keywords: digital marketing, digitaalinen markkinointi, eStrategy, eStrategia, global marketing strategy, marketing strategy, markkinointistrategia, marketing technology, markkinointiteknologia, metaverse, WFA

A closer look at the latest regulatory trends to restrict marketing to children around the world.

Speakers: Rebecca Allén, Will Gilroy

Keywords: kids, lapsille, marketing regulation, regulation, vastuullinen markkinointi, vastuullisuus

Speaker: David Wheldon, Raja Rajamannar

Keywords: better marketing, marketing technology, markkinoinnin teknologiat

This interactive webinar features Anheuser-Busch InBev (draftLine), The Observatory International and WFA discussing global trends in creative in-housing.

Speakers: Rob Foster, Tracy Stallard

Keywords: agency management, creativity, ENG, in-housing, luovuus, organization, organisaatiotoiminta, trendit, tulevaisuus

This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.

Independent research agency 2CV, presents the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.

Speakers: Syl Saller, Ivan Pollard, Sabine Cronick, Michael Murphy, Rob Dreblow

Keywords: CMO, ENG, Future and trends, leadership, markkinoinnin johtaminen, markkinointijohtaja, tulevaisuus ja trendit

Speaker: Terry Kawaja

Keywords: D2C, direct-to-consumer, data, data privacy, henkilötietojen käsittely, ENG, future and trends, tulevaisuus ja trendit, WFA

Our marketing specialist Maria Timonen interviewed James Ryan Burgess from Google owned drone delivery company Wing. James tells about how the logistic environment is changing and about their pilots project in Finland.

Speaker: James Burgess

Keywords: case studies, ENG, innovation, innovaatio, logistics, marketing transformation, Wing

Speaker: Marco Caflisch

Keywords: ENG, innovation, innovaatio