Speakers: Catherine Armitage, Dave Byrne, and Matthew Soeth
Keywords: brand safety, bränditurvallisuus, communication, viestintä, data privacy, henkilötietojen käsittely, ENG, ePrivacy and cookies, ePrivacy ja evästeet, online advertising, onlinemainonta, social media, sosiaalinen media, TikTok, WFA
Speaker: Garbriellle Robitaille, James Barge, Lindsay Mouat, Rob Rakowiz
Keywords: brand safety, Bränditurvallisuus), ENG, online advertising, onlinemainonta, WFA
There is a growing perception within society that advertising is falling short on its ability to be inclusive. According to an IPSOS study, despite some progress in recent years, 72% of respondents felt most advertising does not reflect the world around them. 63% claimed they don’t see themselves represented in most advertising, and 60% say they don’t see their community of friends, family, and acquaintances represented accurately.
Speaker: Stephan Loerke, Belinda Smith, Jodi Harris, Jerry Daykin, Grainne Wafer
Keywords: diversity, diversiteetti, WFA
The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations - a key way to address several of the issues represented in the WFA Media Charter.
Watch this webinar with George Ivie, CEO, MRC to hear about how digital standards within areas such as viewability, ad fraud and brand safety are evolving.
The webinar will also focus on how verification vendors and platforms are meeting (or not meeting) MRC’s high standards and accreditations, and what this means for clients.
Speaker: George Ivie
Keywords: ad fraud, brand safety, bränditurvallisuus, digital standards, eettisyys, ENG, media, mediasuhteet
Speakers: Will Gilroy, Ana-Elena Hohoff, Rebecca Allen
Keywords: alimentary product advertising, elintarvikemainonta, ENG, marketing for minors, mainonta alaikäisille, WFA
Speakers: Laura Forcetti, Hanne van de Ven, Ian Malcom
Keywords: ENG, sponsorship, sponsorointi, WFA
Speakers: Matt Green, Joel Gan An-Le, Martin Radford
Keywords: ENG, Facebook, global marketing, kansainvälinen markkinointi, marketing for minors, mainonta alaikäisille, online advertising, onlinemainonta, social media, sosiaalinen media, Spotify, TV marketing, televisiomarkkinointi, Twitter, WFA, YouTube
A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.
Speaker: Orlando Wood, Rob Dreblow, Joel Gan An-Le
Keywords: creativity, luovuus, ENG, innovation, innovaatio, WFA
Speakers: Ian Malcom, Laura Forcetti, Hanne van de Ven
Keywords: covid-19, ENG, future and trends, tulevaisuus ja trendit, sponsorship, sponsorointi, WFA
Speaker: Julia Quintella
Keywords: marketing for minors, mainonta alaikäisille, marketing regulation, markkinoinnin lainsäädäntö, WFA
3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.
In this webinar, WFA and Infectious Media will take a look at what’s changing and explore what the impact could be on digital advertising.
Speaker: James Coulson, Dan Larden
Keywords: cookies, data, ENG, evästeet, GDPR, keksit, laki, law, juridiikka, marketing technology, markkinointiteknologia, marketing trends, tulevaisuus
Speakers: Catherine Armitage, Pierre Bouygues
Keywords: data privacy, henkilötietojen käsittely, ENG, ePrivacy and cookies, ePrivacy ja evästeet, online advertising, onlinemainonta, WFA
Speakers: Stephan Loerke, Catherine Armitage, Magid Souhami
Keywords: benchmarking, benchmarkkaus, brand safety, bränditurvallisuus, data privacy, henkilötietojen käsittely, ENG, ePrivacy and cookies, ePrivacy ja evästeet, WFA
Speaker: Jon Wilkins
Keywords: ad fraud, brand marketing, brand safety, brändimarkkinointi, bränditurvallisuus, consumer behaviour, ENG, ethic, etiikka, human experience, käyttäjäkokemus, kuluttajakäyttäytyminen, mainoshuijaukset, responsability, tuottamus, vastuullinen markkinointi, vastuullisuus, WFA
Speaker: Keith Weed, Syl Saller, Jon Wilkins, Sir Martin Sorrell, Raja Rajamannar
Keywords: brand marketing, brändimarkkinointi, ENG, purpose, tarkoitus, WFA
Speakers: Sir Martin Sorrell, Raja Rajamannar, David Wheldon, Terry Kawaja, Mikko Kotila
Keywords: ENG, marketing technology, markkinointiteknologia, WFA
Speaker: Keith Weed
Keywords: content marketing, sisältömarkkinointi, ENG, WFA
Speaker: Taide Guajardo
Avainsanat: content creation, sisällöntuottaminen, ENG, WFA
Speaker: Blake Cahill
Keywords: customer journey, asiakaspolku, ENG, WFA
Speaker: Mikko Kotila
Keywords: algorithms, algoritmit, ENG, online advertising, onlinemainonta, WFA