Marketing Finland Academy

Speaker: Garbriellle Robitaille, James Barge, Lindsay Mouat, Rob Rakowiz

Keywords: brand safety, Bränditurvallisuus), ENG, online advertising, onlinemainonta, WFA

There is a growing perception within society that advertising is falling short on its ability to be inclusive. According to an IPSOS study, despite some progress in recent years, 72% of respondents felt most advertising does not reflect the world around them. 63% claimed they don’t see themselves represented in most advertising, and 60% say they don’t see their community of friends, family, and acquaintances represented accurately.

Speaker: Stephan Loerke, Belinda Smith, Jodi Harris, Jerry Daykin, Grainne Wafer

Keywords: diversity, diversiteetti, WFA

The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations - a key way to address several of the issues represented in the WFA Media Charter.

Watch this webinar with George Ivie, CEO, MRC to hear about how digital standards within areas such as viewability, ad fraud and brand safety are evolving.

The webinar will also focus on how verification vendors and platforms are meeting (or not meeting) MRC’s high standards and accreditations, and what this means for clients.

Speaker: George Ivie

Keywords: ad fraud, brand safety, bränditurvallisuus, digital standards, eettisyys, ENG, media, mediasuhteet

Speakers: Will Gilroy, Ana-Elena Hohoff, Rebecca Allen

Keywords: alimentary product advertising, elintarvikemainonta, ENG, marketing for minors, mainonta alaikäisille, WFA

Speakers: Laura Forcetti, Hanne van de Ven, Ian Malcom

Keywords: ENG, sponsorship, sponsorointi, WFA

Speakers: Matt Green, Joel Gan An-Le, Martin Radford

Keywords: ENG, Facebook, global marketing, kansainvälinen markkinointi, marketing for minors, mainonta alaikäisille, online advertising, onlinemainonta, social media, sosiaalinen media, Spotify, TV marketing, televisiomarkkinointi, Twitter, WFA, YouTube

A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking has spread across business, how this is undermining creativity and making advertising less effective. It also provides practical advice to reverse this decline.

Speaker: Orlando Wood, Rob Dreblow, Joel Gan An-Le

Keywords: creativity, luovuus, ENG, innovation, innovaatio, WFA

Speakers: Ian Malcom, Laura Forcetti, Hanne van de Ven

Keywords: covid-19, ENG, future and trends, tulevaisuus ja trendit, sponsorship, sponsorointi, WFA

Speaker: Julia Quintella

Keywords: marketing for minors, mainonta alaikäisille, marketing regulation, markkinoinnin lainsäädäntö, WFA

3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

In this webinar, WFA and Infectious Media will take a look at what’s changing and explore what the impact could be on digital advertising.

Speaker: James Coulson, Dan Larden

Keywords: cookies, data, ENG, evästeet, GDPR, keksit, laki, law, juridiikka, marketing technology, markkinointiteknologia, marketing trends, tulevaisuus

Speakers: Catherine Armitage, Pierre Bouygues

Keywords: data privacy, henkilötietojen käsittely, ENG, ePrivacy and cookies, ePrivacy ja evästeet, online advertising, onlinemainonta, WFA

Speakers: Stephan Loerke, Catherine Armitage, Magid Souhami

Keywords: benchmarking, benchmarkkaus, brand safety, bränditurvallisuus, data privacy, henkilötietojen käsittely, ENG,  ePrivacy and cookies, ePrivacy ja evästeet, WFA

Speaker: Jon Wilkins

Keywords: ad fraud, brand marketing, brand safety, brändimarkkinointi, bränditurvallisuus, consumer behaviour, ENG, ethic, etiikka, human experience, käyttäjäkokemus, kuluttajakäyttäytyminen, mainoshuijaukset, responsability, tuottamus, vastuullinen markkinointi, vastuullisuus, WFA

Speaker: Keith Weed, Syl Saller, Jon Wilkins, Sir Martin Sorrell, Raja Rajamannar

Keywords: brand marketing, brändimarkkinointi, ENG, purpose, tarkoitus, WFA

Speakers: Sir Martin Sorrell, Raja Rajamannar, David Wheldon, Terry Kawaja, Mikko Kotila

Keywords: ENG, marketing technology, markkinointiteknologia, WFA

Speaker: Keith Weed

Keywords: content marketing, sisältömarkkinointi, ENG, WFA

Speaker: Taide Guajardo

Avainsanat: content creation, sisällöntuottaminen, ENG, WFA

Speaker: Blake Cahill

Keywords: customer journey, asiakaspolku, ENG, WFA

Speaker: Mikko Kotila

Keywords: algorithms, algoritmit, ENG, online advertising, onlinemainonta, WFA

Speaker: Jon Wilkins

Keywords: algorithms, algoritmit, brand marketing, brändimarkkinointi, ENG, WFA