Marketing Finland Academy

Nature has always been a great source of inspiration for marketing and branding. This webinar gives you guidelines on how to successfully take nature and turn it into a force of nature for your brand.

Speakers: Guillaume Collinet, Michael Boumendil

Keywords: Brand marketing, brändimarkkinointi, brand nature, brändin luonne, ENG, sonic branding, äänibrändäys

Join Michael Boumendil, President of Sixième Son, to learn why sonic branding is urgent and what you need to do to successfully launch your sonic brand. Can your audience recognize you with their eyes closed?

Speaker: Michael Boumendil

Keywords: brand architecture, brändiarkkitehtuuri, ENG, sonic branding, äänibrändäys, audio branding

For purpose to be truly effective it must not be used as a marketing tool alone. Instead for purpose to be transformational and to drive long-term value it needs to embraced by the CEO and used as the core strategic foundation that drives every important business decision.

Speaker: Rik Haslam

Keywords: brand marketing, brändimarkkinointi, change, ENG, future and trends, merkityksellisyys, merkitys, muutos, company responsibility, organization, purpose, sustainable, tulevaisuus ja trendit, vastuullinen markkinointi, vastuullisuus

Is your content not getting the attention it deserves? Learn how Native Advertising can give your content an audience.

This 60 minute webinar gives you a deep dive into Native Advertising, how is works, and best practices in 2022. You will also get a step-by-step introduction in how you launch your content in front of a relevant audience.

Native Advertising is a hot topic in 2022, make sure you know all about it with this essential webinar!

Speaker: Bill Samulesson

Keywords: Digital advertising, digimainonta, natiivimainonta, native advertising, ohjelmallinen, ohjelmallinen ostaminen, programmatic buying

How do you develop the tone of voice in your digital marketing? This webinar gives you guidelines for finding your companys perfect voice for succesfull digital marketing.

Speaker: Eka Ruola

Keywords: digital marketing, tone of voice

Explorer, Safari, Firefox, and now Chrome. The giant Google has announced the scheduled end of third party cookies from its browser by 2022. Advertisers are already grinding their teeth: with Chrome covering 60% of the online advertising market, it will soon be impossible to collect data via third-party cookies.

Speaker: Gilles Lenaerts

Keywords: cookies, data, ensimmäisen osapuolen data, evästeet, first party data, kolmannen osapuolen data, Qualifio, third-party data

This training session focus in Programmatic Advertising in B2B companies. Training session includes case studies in B2B marketing.

Speaker: Bill Samuelsson

Keywords: b2b, digimainonta, digitaalinen mainonta, digital advertising, digimainonta, Match2One, ohjelmallinen ostaminen, programmatic buying, yritysmarkkinointi

This training session is an introduction to Programmatic buying in advertising. After the training session you understand what is the programmatic advertising, how it can be used and why it's so popular.

Speaker: Bill Samuelsson

Keywords: advertising, digimainonta, digitaalinen mainonta, mainonta. digital advertising, Match2One, ohjelmallinen ostaminen, programmatic buying

Speaker: Henric Smolak

Keywords: communication, viestintä, digitaalinen mainonta, digital advertising, digimainonta, digital marketing, digitaalinen markkinointi, ENG, online advertising, onlinemainonta

This webinar will focus on why stories are often the most effective form of marketing and how to use them to that end.

What makes stories more effective at changing people’s minds than rational argument?

What is narrative thinking and how can I use it?

What is a narrative platform and how does it make stories more effective?

What companies have been using storytelling as a key component of their marketing efforts, and what results are they getting?

Speakers: Frank Rose, Väinö Leskinen 

Keywords: narrative, storytelling

"The Future of Growth: how do the fastest-growing companies in the world systematise their growth?"

Content of the recording: 

• Digital Transformation Pyramid: the Growth Mindset, Process, Skills and tools of systematising growth
• Rapid experimentation and validation: a data-driven approach to maximise value created
• Cross-functionality, multidisciplinary teams

Speaker: Leena Räsänen

Keywords: growth, Growth strategies, kasvu, kasvuhakkerointi

This training sessions gives ideas how to create profitable eStrategy to B2B market and how to execute it on different market areas. In this webinar, you will learn to understand how to expand your business to new markets successfully and how to leave a long-term digital footprint on different marketplaces. Trainers will also go through how data and new technologies control b2b advertising. In addition, we talk about information security as a part of marketing strategy.

Speakers: Riikka-Maria Lemminki, Marcus Sundvall

Keywords: audio search, äänihaku, audiohaku, Baidu, change, muutos, data, digital marketing, digitaalinen markkinointi, ENG, ePrivacy, eStrategy, eStrategia, GDPR, online advertising onlinemainonta, search engine optimization, SEO, hakukoneoptimointi, Yandex

This trainings session focus on growth hacking technics in digital marketing. The aim is to give you understanding how to use growth hacking belong the sales funnel to grow the business using digital marketing. 

Avainsanat: Anssi Järvinen

Asiasanat: Customer experience, Asiakaskokemus, Growth Hacking, Kasvuhakkerointi, GrowthTribe, Mobile business, Mobiili, Mobile first, Online advertising, Onlinemainonta, Organization, Organisaatiotoiminta

Kohdennettua mainontaa tullaan rajoittamaan Euroopassa sekä muualla maailmassa lähivuosina merkittävästi. Seminaarissa tutustumme kohdennetun mainonnan tulevaan sääntelyyn EU:ssa DMA- ja DSA-asetusten kautta sekä ratkaisuihin, joilla voidaan jatkossa tehdä kohdennettua mainontaa. 

Kouluttajat: Mari Rusi, Jaakko Nors, Elena Turtureanu, Kai Kuikkaniemi, Lanah Kammourieh Donnelly, Riikka-Maria Lemminki

Avainsanat: DMA, DSA, laki, law, juridiikka, mainonnan kohdentaminen

Viime aikojen maailman tilanne on muuttanut matkailua ja matkailumarkkinointia merkittävästi ja pakottanut alan yritykset innovoimaan uusia ratkaisuja toimialan elinvoimaisuuden ylläpitämiseksi. Tässä webinaarissa saamme ideoita matkailun digikehittämiseen, vastuullisuuden huomioimiseen ja virtuaalisten elämysten tuottamiseen.

The recent world situation has changed tourism and tourism marketing significantly and forced companies in the field to innovate new solutions to maintain the industry's vitality. In this webinar, we will get ideas for the digital development of tourism, taking responsibility into account and producing virtual experiences.

The webinar will be held in Finnish and in English.

Kouluttajat/Speakers: Kaisa Kosonen, Vesa Vuorinen, Agnieszka Olek, Paul Swallow, Julio E. Jiménez Novella

Avainsanat/Keywords: creativity, digikehitys, elämys, experience, kansainvälisyys, luovuus, matkailu, matkailumarkkinointi, tourism, travelling, Virtuaalimatkailu, VR

In this webinar, our expert discussed the business environment and marketing trends in Middle East and Africa.

Speaker: Tomi Saikkonen

Keywords: africa, globaali, global, international, international marketing, kansainvälinen, kv, kv-markkinointi, Markkinoinnin automaatio, midlle east

Does your Chinese branch have a clear and efficient marketing strategy locally in China? China is one of the most important emerging markets for international companies especially during/after the pandemic. It also has its very own unique and overwhelming marketing landscape. From brand image building to new local leads collections, B2B businesses need to first understand the fundamental strategies, principles, tactics, and solutions in order to aim for real growth.

Speaker: Rixin Jiang

Keywords: b2b, b2b communications, b2b marketing, b2b markkinointi, china, globaali, global marketing strategy, international, kansainvälinen, Kansainvälinen markkinointi, Kiina, kv, marketing strategy, markkinointi kiinassa, media landscape

What are the trending behaviours in marketing for Latin American companies and consumers? What market places are they more receptive to? How to connect with Latin American Culture whether to land lasting business relations or sale products to consumers?

Speaker: Daniel Laurean

Keywords: business culture, kulttuuri, ENG, global marketing, kansainvälinen markkinointi, kansainvälinen markkinointi, social media, sosiaalinen media

Have you ever wondered why you buy one product over another or why you react to advertising? People as buyers are irrational and your decisions are motivated by a number of factors. Marketing psychology anticipates buyer behavior by understanding our cognitive biases. This course helps you to understand human behavior and how consumer behavior can be influenced by a range of factors. You will be introduced to marketing psychology basic and get tools to affect people’s decision making.

Speaker: Professor Markus Kivikangas, Steinheide

Keywords: exclude-tag, kuluttajakäyttäytyminen, marketing psychology, markkinoinnin psykologia, markkinointipsykologia

The skills of the Future for Marketing and Data professionals

Content: 

• The current and near skills landscape for Marketing and Data professionals: highly-in demand skills, cutting-edge skills, fundamental skills
• What are practices world-class companies have, what skills do they look for in leads?
• How to embed Continuous Learning in your organization?

Speaker: Maria Krajewska-Olkkonen

Keywords: growth, johtaminen, kasvu, skills, taidot, HR