Marketing Finland Academy

Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.

Speaker: Matt Beswick

Keywords: SEO, Search Engine Optimisation, Search Engine Optimization

Knight and advertising industry legend, Sir John Hegarty returns to the WFA stage. Sharing in his own inimitable way on how to address the creativity challeges of an industry, which has slipped from seduction to stalking: rediscovering the power of truth.

Speaker: Sir John Hegarty

Keywords: creativity, luovuus, Global Marketer Week, WFA

Boasting 800+ participants, Global Marketer Week returned in April, 2022 with four live days of inspiration, discovery and learning. The industry's brightest minds gathered in Athens for unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic.

Speakers: Rupen Desai, Solitaire Townsend, Taide Guajardo, Jonathan Hall

Keywords: company responsibility, Global Marketer Week, sustainability, sustainable, sustainable, yritysvastuu, WFA

Many brands claim a people-first approach. But what are the risks and rewrds in trying to put people and purpose before profit? In this session we explore creativity driving brand activism; what this means for the future of our industry and our planet. 

Speaker: Paul Kemp-Robertson

Keywords: asiakaskeskeinen markkinointi, brand purpose, company responsibility, customer experience, asiakaskokemus, customer insight, customer understanding, asiakasymmärrys, global marketer week, purpose, tarkoitus, sustainable, yritysvastuu, WFA

Media scientist, Professor and Founder & CEO of Amplified Intelligence Karen Nelson-Field, will share on why our methods of measuring media and marketing need urgent attention and how to go about it.

Speaker: Karen Nelson-Field

Keywords: Global Marketer Week, marketing measurement, measurement, measuring, media, mediamittaus, WFA

David Jones, founder of Brandtech Group, will help us explore the Metaverse, explaining why it has broken previous hype records, and how the opportunities for brands may not be quite what you think.

Speaker: David Jones, Founder, Brandtech Group

Keywords: Global Marketer Week, metaverse, metaversumi, WFA

Mastercard's CMCO, WFA President and best-selling author, Raja Rajamannar will share on paradigm shift of our industry is facing; the new models to explore and the platforms and technologies marketing should adopt, adapt or avoid.

Speaker: Raja Rajamannar

Keywords: Global Marketer Week, marketing technology, markkinointiteknologia, WFA

As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers

In this session, we looked at what brands are already doing in the Metaverse, how they are succeeding, and what trends are driving their expanded engagement in this space.

Speaker: Justin Peyton

Keywords: digital marketing, digitaalinen markkinointi, eStrategy, eStrategia, global marketing strategy, marketing strategy, markkinointistrategia, marketing technology, markkinointiteknologia, metaverse, WFA

WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.

Speakers: Stephan Loerke, David Porter, Ranji David, Pratik Thakar, Silas Lewis-Meilus

Keywords: leadership, johtaminen

A closer look at the latest regulatory trends to restrict marketing to children around the world.

Speakers: Rebecca Allén, Will Gilroy

Keywords: kids, lapsille, marketing regulation, regulation, vastuullinen markkinointi, vastuullisuus

Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.

Speaker: Christoph Dölitzsch

The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.

Speakers: Ari Paparo, Gerry D’Angelo, Matt Green, Hanne van de Ven

Keywords: digital media, WFA

Speaker: David Wheldon, Raja Rajamannar

Keywords: better marketing, marketing technology, markkinoinnin teknologiat

This interactive webinar features Anheuser-Busch InBev (draftLine), The Observatory International and WFA discussing global trends in creative in-housing.

Speakers: Rob Foster, Tracy Stallard

Keywords: agency management, creativity, ENG, in-housing, luovuus, organization, organisaatiotoiminta, trendit, tulevaisuus

In this webinar, Kantar shares insight from their new research around attitudes to offline and online media environments.

Media Reactions is the first evaluation of a selection of global media channels and brands among consumers and marketers. Their ‘ad equity’ metric measures audience attitudes to ads in each environment, along with a diagnoses to understand the impact different platforms have on ads and your brands.

Speaker: Duncan Southgate

Keywords: brand safety, bränditurvallisuus, ENG, luovuus, market research, marketing channels, markkinointikanavat, markkinatutkimus, trendit, tulevaisuus

After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics?

In this webinar, Tom Standage, Deputy Editor of The Economist, offers an hour-long predictive look to the year ahead, drawn from “The World In 2021”, The Economist's the annual forecast of the events and trends that will shape 2021.

Speaker: Tom Standage

Keywords: 2021, ENG, future, tendit, trends, tulevaisuus, economist

This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.

Independent research agency 2CV, presents the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.

Speakers: Syl Saller, Ivan Pollard, Sabine Cronick, Michael Murphy, Rob Dreblow

Keywords: CMO, ENG, Future and trends, leadership, markkinoinnin johtaminen, markkinointijohtaja, tulevaisuus ja trendit

Speaker: Catherine Armitage, Jan Morten Drange, Laureline Frossard

Keywords: data privacy, henkilötietojen käsittely, ENG, eprivacy, GDPR, marketing regulation, markkinoinnin lainsäädäntö, online advertising, onlinemainonta, WFA

Speakers: Laura Forcetti, Hanne van de Ven, Melanie Chevalier, Stephen McMahon

Keywords: creativity, global marketing, kansainvälinen markkinointi, local marketing, lokaali markkinointi, luovuus, transcreation, WFA

Speakers: Catherine Armitage, Dave Byrne, and Matthew Soeth

Keywords: brand safety, bränditurvallisuus, communication, viestintä, data privacy, henkilötietojen käsittely, ENG, ePrivacy and cookies, ePrivacy ja evästeet, online advertising, onlinemainonta, social media, sosiaalinen media, TikTok, WFA